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Real-time bidding

Known as: RTB, Real Time Bidding 
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous… 
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Related topics

Related topics

4 relations
Display advertisingReal-time dataSocial media marketingSupply-side platform

Papers overview

Semantic Scholar uses AI to extract papers important to this topic.
2011
2011
A dynamic model of bidding patterns in sponsored search auctions
We develop an infinite horizon alternative-move model of the unique second-price sponsored search auction. We use this model to… 
2009
2009
Stapled Finance
Stapled Finance is a loan commitment arranged by a seller in an M&A setting. The key feature is that whoever wins the bidding… 
Highly Cited
2009
Highly Cited
2009
Analysis of test suite reduction with enhanced tie-breaking techniques
2009
2009
Make a guess: a robust mechanism for King Solomon’s dilemma
We introduce endogenous fees for participating in second-price auction which we use for a two-stage mechanism to solve King… 
2006
2006
Characterization of wastewater streams from Bor Site
This paper presents full characterization of wastewater streams within Bor copper mine. Seven different wastewater streams were… 
2003
2003
A distributed agent approach to global transportation scheduling
A suitable method for distributed transportation scheduling is necessary for the development of an agent-based logistics support… 
2002
2002
Combined Pool/Bilateral Dispatch, Part II: Curtailment of Firm and Nonfirm Contracts
This paper deals with the dispatch of power networks under mixed pool/bilateral trading. Three major questions are examined in… 
2002
2002
Cooperation in multi-agent bidding
Highly Cited
2000
Highly Cited
2000
The Method of Payment Decision in Australian Takeovers: An Investigation of Causes and Effects
We research and document that the abnormal returns earned by Australian bidders and targets over the bid announcement period are… 
1989
1989
A LAND-USE MODEL BASED ON RANDOM UTILITY RENT-BIDDING ANALYSIS RURBAN
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