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Marketing decision support system
Known as:
Marketing decision support systems
A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help…
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Decision support system
Broader (1)
Method engineering
Papers overview
Semantic Scholar uses AI to extract papers important to this topic.
2016
2016
Characterizing viral videos: Methodology and applications
Stephen L. France
,
M. Vaghefi
,
Huimin Zhao
Electronic Commerce Research and Applications
2016
Corpus ID: 39328631
2010
2010
Technological Solution to the Electric Marketing Decision Support System
Long Jian-xiong
2010
Corpus ID: 113290012
With the rapid development of information construction of electric power enterprise,information integration and decision support…
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2010
2010
PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs
P. V. (Sundar) Balakrishnan
,
V. Jacob
,
Hao Xia
Marketing Intelligent Systems Using Soft…
2010
Corpus ID: 33896338
Product line design is one of the most important decisions for an organization in today’s hypercompetitive world. Product line…
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2004
2004
A distributed marketing decision support system based on multi-intelligent-agent
Wenguo Ai
,
Jie Sun
,
Hui Li
Proceedings of International Conference on…
2004
Corpus ID: 20211636
Enterprise marketing has the characteristics of importance and distribution, so a distributed intelligent decision support system…
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2000
2000
Marketing decision support systems for strategy building.
Rao Sk
2000
Corpus ID: 168554511
Brand teams charged with the commercialization of pharmaceutical products in the pipeline operate in an uncertain environment…
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2000
2000
Soft computing based multi-agent marketing decision support system
R. Aliev
,
B. Fazlollahi
,
R. Vahidov
Journal of Intelligent & Fuzzy Systems
2000
Corpus ID: 10524982
The new concept of soft computing based distributed multi-agent marketing decision support system (DSS) is proposed in this paper…
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2000
2000
ON COAL MARKETING DECISION SUPPORT SYSTEM
F. Gong
2000
Corpus ID: 112697165
Discuss the designing of Coal Marketing Decision Support System.The software development of system is studied too.The paper puts…
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1995
1995
Marketing Decision Support Systems in Nederland
C. D. Jong
,
K. Huizingh
,
P. O. Ophuis
,
B. Wierenga
1995
Corpus ID: 110643762
textabstractBedrijven Lijken steeds meer grip te krijgen op hun marketinggegevens. De groei.en bLoei van gespeciaLiseerde…
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1994
1994
Hierarchical scaling of marketing decision support systems, Decision Support Systems
B. Wierenga
,
P. O. Ophuis
,
K. Huizingh
,
P.F.A.M. vanCampen
1994
Corpus ID: 63560474
textabstractMarketing Decision Support Systems (MDSS) show a large variety in functionality and form. In this paper a scale is…
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Review
1989
Review
1989
Sensitivity Analysis with the Compete IFPS/Personal Student Analysis Package: A Marketing Decision Support System
Aspy P. Palia
1989
Corpus ID: 168125488
Sensitivity analysis with the COMPETE IFFS/Personal worksheet is used by student teams participating in the marketing simulation…
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